Studio 28: Cinéma d’art et d’essai, Paris, 18th (Montmartre)
Friday, June 20th, 2008Address
10, Rue Tholozé
75018 Paris, France
+33 1 46 06 36 07
Metro: Blanche (line 2) or Abbesses (line 12) or Pigale (lines 2 and 12)
For the current programme click here.
Located in the heart of bohemian Montmartre (and featured here as shown at the evene.fr web-site), this is the cinema that has continuously screened films since the moment it opened in 1928 (hence the 28 in its name), thus claiming to be the longest-running film theater in Paris. One-screen operation with a seating for less than 200, Studio 28 can be found on one of the small streets behind Moulin Rouge near the Butte Montmartre. Reportedly, its opening screening featured a documentary about Abel Gance’s epic Napoléon (1927).
The theater is continuously linked to the history of the surrealist movement. Having opened with the declared intention to be a site for ‘cinéma d’art et d’essai’, it rapidly becomes a meeting point for members of the avant-garde. The premiere of Buñuel and Dali’s Golden Age in 1930, however, meets with the noisy disapproval of a right-wing gang, which attacks the cinema and destroys works by Man Ray, Max Ernst and Dali that are on display in the couloirs. As Gilles Renouard remarks in his Paris cinéphile, this famous incident turns Studio 28 into a ‘martyr of avant-garde cinema’ (p.24). The founder, Jean-Placide Mauclaire, is forced to quit as he is unable to refund the amounts for tickets he has already sold. Two years later, in 1932, a new owner, Édouard Gross, revives the operation by making a safer bet and refocusing the program toward showing films by the Marx Brothers and Frank Capra. Nonetheless, the site retains the experimental and avant-garde reputation it already has.
After 1948 the cinema was owned and run by the brothers Edgar et Georges Roulleau, who brought new life in by organising a series of exhibitions and revitalizing the place as a meeting point for artists; they showcased the work of Bresson; Buñuel’s Los Olvidados had its French premiere here in 1950. Jean Cocteau was closely involved with Studio 28 throughout the 1950s, when he designed a number of features of the interior, most notably the light fixtures which are still there today. He spoke of the cinema as ‘the theater of chefs-d’ oeuvres, the chef-d’ oeuvre of theaters’, a slogan that is prominently displayed in the theater’s foyer.
Today, Studio 28 is still held by the same family. The current owner, Alain Roulleau (who is featured in the video below), renovated it in the late 1980s with the assistance of interior designer Alexandre Trauner. They brought in contemporary technology to the screening room but retained everything that contributes to the the nostalgic charm of the place (like the Cocteau light fixtures or the display of Jean Marais’ footprint). The old piano used in the 1930s is still here, reportedly having provided the accompaniment to an event hosting Charlie Chaplin. Like the creators of the classic Paris vu par (1965), Alain Roulleau thinks and talks of Montmartre as a village, and of his intention to keep the village atmosphere in his cinema. No wonder that the cinema featured in a scene of Jeunet’s Le Fabuleux destin d’Amélie Poulain, showing Amelie going to the cinema on a Friday.
Films are normally screened in VOSF (original version with French subtitles), and the usual programming features mostly recent international or French releases, full-length animations, American indies. Like other Paris theaters, Studio 28 also shows about 10 titles a week on the average, often just for a couple of screenings, which means that the projectionists here do not get much rest: they need to change the reels sometimes even for a single screening.
More importantly, Studio 28 is the place to see new films on Tuesday nights, before the official opening on Wednesdays, often in the presence of the director or other members of the crew. In the past, the place has organized pre-premieres for films by Cocteau, Truffaut, and Welles films. Just last week, the cinema played host to the first showing of Diane Kurys’ new film Sagan (2008), featuring an acclaimed performance by Sylvie Testud.
Like other art house film theaters in Paris, Studio 28 does not have a popcorn stand and viewers are not allowed to take soft drinks into the screening room. What may come across as a restrictive policy to hard-core popcorn lovers, however, is compensated by the charming cafeteria and covered courtyard garden, where one can sip champaign during the happy hour. Owner Roulleau is involved professionally in the champaign trade, yet another traditional domain of French excellence, so he often organizes film-linked champaign receptions. And, of course, the Montmartre village around the cinema caters to all tastes with a rich choice of restaurants.
The owner also rents out accommodation in the nearby building; the clientele consists mostly of Francophile Americans who truly love the place and display their admiration by writing on travel sites and even by posting short videos in praise of their experiences. A review by Xavier Delamare and Studio 28’s own web-site provide additional information.
© Dina Iordanova
17 June 2008

