Screen International: International Box Office
This post has been removed on request from Screen International, as per the comments below. See also post dated 25 November.
© Dina Iordanova
17 November 2009
Tags: Global distribution, International Box Office reporting
November 23rd, 2009 at 5:42 am
Dear Professor Iordanova,
It has come to my attention that in your blog post dated November 17 you discuss the reliability of the box office data and analysis contained within the pages of Screen International.
I wish to inform you that your piece contains a fundamental error. It assumes two commonly used film industry terms are one and the same, where in fact one encompasses the other.
In the film industry, the term ‘international’ is used to describes all overseas territories, everything outside North America (’domestic’). In contrast the term ‘global’ is used to signify worldwide, meaning ‘international’ and ‘domestic’ combined.
It should now become clear to you that Screen’s Global Top Ten, as indicated on the chart itself, is a tally compiled from the North America box office chart and the Top 40 International Chart, with which you have been comparing it directly.
We therefore ask that you remove your blog post, and post the necessary correction. We must also ask that in future you check your information with us before posting about Screen International, or any of our other brands.
Kindest regards,
Jack Warner.
November 23rd, 2009 at 10:30 am
Hi Dina - the two tables you refer to on ScreenDaily and in Screen International are completely different. The international table means films that exclude the US box office - while the global films include US box office. The aim is to give a picture of the box office outside of North America, where the scale of the US skews the figures. Please remove this positing and please do check with us first before publishing any inaccurate information about Screen.
Thanks
Conor Dignam
Group Editor
Emap Media
November 25th, 2009 at 12:59 am
[...] have received two extremely useful reactions from people at Screen International in regard to the posting dated 17 November 2009, related to the tables listing international and global box office figures. As they explain, these [...]