In the aftermath of the Film Festivals workshop which we held here in St. Andrews on 4 April 2009, my colleague Leshu Torchin sent me a link to an interesting interview which Henry Jenkins had posted on his blog just days earlier. It is called Studying Media Industries: An Interview with Jennifer Holt and Alisa Perren, a posting in two parts, which can be accessed by clicking through to Part I and Part II. This is also the place to note that Jennifer Holt and Alisa Perren are the editors of the new edited collection on Media Industries (Wiley-Blackwell, 2009) shown below.
Even though I believe that the field of Film Festival Studies that we were trying to outline during the workshop is different than Media Industries as it is marked by a range of specific features, I could not help finding the discussion of items in this interview particularly pertinent, maybe because it relates to methodological issues on matters of defining the field. Many of the same and related questions were in the centre of our attention last week as well: What is the role of historical investigation? How can one bring different approaches in dialogue with each other? What is the current state of research in this emerging field? How do the dramatic technological developments affect production, distribution, administration, policy and audiences? Can we study festival production meaningfully without constantly referencing the work on festival audiences? How about integrating the work done on these matters in the field of management studies? How can increase the visibility of important work already being done by our contributors?
And last but absolutely not least: How to highlight the fact that significant work being done outside of the academy by journalists and activists is of particular importance and influence, especially, as Jennifer Holt puts it: ‘some of the most insightful and informative analysis of media industries can be found in the popular press, the blogosphere and trade publishing, where journalists and critics have generated a tremendous amount of momentum’. Didn’t this become most obvious by the great interventions that people like Nick Roddick and Michael Gubbins made in the course of the Festivals Workshop last week?
In short, I found all issues that were brought up in the context of this interview of direct relevance to our concerns in relation to the field of Film Festival studies. Read the interview! I am planning to read the book next.
© Dina Iordanova
8 April 2009